"Crowdsourcing – Your window of opportunity or road to redundancy?"
Language:The speech and Q & A will be in English and Japanese with English interpretation
What is crowdsourcing? How does it affect journalists? Shouldn't you be writing about this hot topic?
For companies or organizations, it's a way to outsource the small pieces of a project to a "crowd" or large group of people via the Internet. Wikipedia is one famous example. Instead of creating an encyclopedia on their own -- hiring writers and editors -- Wikipedia gave a crowd the ability to create the information on their own.
For journalists, the investigative journalism site uncoverage.com is one example in the United States. Also, women's magazines in the UK, Finland, and India are using crowdsourcing to engage with readers by helping make certain decisions on content or layout, and asking for content submissions.
In Japan, the crowdsourcing concept is fairly new but spreading quickly as a money-making employment alternative. Come learn the pro's and con's from three successful players in this growing online outsourcing field. All risk-taking entrepreneurs, they also offer an insider’s look at Japan's burgeoning wave of start-ups and venture capital options.
Kazuhisa Adachi is a Lancers Inc. board member and executive director of business development. Lancers is a pioneer in Japan's crowdsourcing world, and now one of the most successful. The company has produced over $200 million worth in freelancing jobs since its founding in 2008.
Terrie Lloyd is the founder/CEO of Japan Travel KK that owns www.japantravel.com, Japan's first crowdsourced inbound travel website. Launched in 2011, it is the world's largest of its kind by volume and second largest by traffic. There are over 2,600 contributors producing content, and the number of travel articles has reached over 10,000.
Koichiro Yoshida is the founder/CEO of CrowdWorks which provides a crowdsourcing platform matching freelance engineers and designers with job postings. These include projects and tasks to develop smartphone and Facebook applications. Crowdworks is now used by over 25,000 companies.
Please reserve in advance, 3211-3161 or on the website (still & TV cameras inclusive). Reservations and cancellations are not complete without confirmation.
Professional Activities Committee
Terry Lloyd Adachi Kazuhisa Koichiro Yoshida