Professional Luncheon
Richard Edelman, President & CEO, Daniel J. Edelman, Inc.

The speech and Q & A will be in English.

With the media's gatekeeper role changing it's not just bloggers that are rushing to fill the space. Companies, pressure groups and governments are turning to the Internet. Whether it's selling a new washing powder or a new war, they're using the tools of social media to bypass the traditional media and connect directly to the public.

Public relations companies are helping their clients exploit these new routes to public opinion, but also face their own challenges in attempting to control peer-to-peer communications.

One of the most prominent companies at the intersection of PR and social media is Daniel J. Edelman, Inc. (Edelman PR). Its president and CEO, Richard Edelman, will be at the FCCJ on Nov. 6, to speak about the challenges and opportunities that exist in the world of marketing with the rise of the consumer's voice online.

Edelman himself was quick to adopt the tools of social media and has been blogging since 2004.

For journalists and anyone working in the media, the event represents a great chance to gain insight on some of the new ways that organizations are choosing to communicate and to engage with your readers and viewers.

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Sandwich: cajun spiced swordfish with tomato, cucumber, coriander & roasted pepper mayonnaise on campagne,salad & pickles.
Hot Plate: sautéed pork chop with braised red cabbage, broccoli, potato fondant and wholegrain mustard sauce, seasonal salad

Richard Edelman, President & CEO, Daniel J. Edelman, Inc.