Professional Luncheon
Thomas Crampton, Asia-Pacific Director of 360 Digital Influence, Ogilvy Public Relations Worldwide

The speech and Q & A will be in English.

Getting Business Results from Social Media : Digital Influence & Asia

How are companies and individuals using social media to communicate, buy, sell and interact in this new digital age? What does a former award- winning journalist turned 'digital influence' strategist see as the major changes shaping communications and commerce in Asia?

Thomas Crampton, Asia-Pacific director of 360 Digital Influence for Ogilvy Public Relations Worldwide, heads a team stretching across 23 cities in 15 Asian territories that helps companies conceive, develop and execute strategies in Social Media.

Find out how the firms and individuals you cover are using social media. He will show how companies 'listen' to on-line conversations, plan influencer maps and execute social media engagement. As a former journalist, he is uniquely qualified to talk about how digital influence has changed the way news is made, gathered, shared and disseminated by companies and individuals.

Prior to joining Ogilvy, Crampton spent 18 years as a globetrotting newspaper correspondent, mainly for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries. He writes a widely read blog, thomascrampton.com, and is a frequent keynote speaker and moderator at high profile conferences around the world, from the World Economic Forum in Davos to Le Web in Paris.

MENU
Sandwich: Tandoori Chicken Wrap with Cucumber Raita, Bean Sprouts, Coriander, Red Onion, Cashew Nuts
Hot plate: Baked Grouper with Herb Crust, Lyonnaise Potatoes, Spinach, Baked Tomato & Herb Oil

Thomas Crampton, Ogilvy Public Relations Worldwide