Issue:
IN 2017, THE FCCJ will start a new initiative: “FCCJ in house Networking,” bringing together working journalists and PR officials of associated member companies. It is the brainchild of the Club’s Membership Marketing Committee, of which I PR director at Wacom, Co. Ltd. am a member.
I became an Associate Member of FCCJ in May 2015 in order to develop and strengthen Wacom’s relationships with the foreign media. Club programs, such as “Meet the Press” the series of speeches by bureau chiefs of the leading foreign media are useful in that respect as we can get acquainted with the people involved in the program. Building on this momentum, the MMC is planning to begin a new initiative called “FCCJ in house Networking” between working journalists and PR officials of associated member companies.
Specifically, this program offers a platform for match making among journalist members, their colleagues and company PR representatives. Company PR officials will speak about their company’s business and products/services so that journalists can get in depth, first hand information direct from the source. Each session, which will last from one to one and a half hours, will consist of presentations and Q&A sessions with representatives from two or three companies.
There are many opportunities in Japan, “hidden gems” one might call them, waiting for discovery by journalists. Some of them, the MMC believes, might be right under our noses, within the walls of the Club itself.
– Ted Kanno
